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Google Display Advertising

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Imagery Drives Awareness

Have you just started up a new small business and looking to boost awareness? Perhaps you have a loyal customer base but think there is an untapped potential within a different audience segment? A Google Display campaign could be exactly what you are looking for.

Widest Online Reach Available

The Google Display Network reaches all corners of the world wide web in one environment. This means that the right targeting parameters will reach your targeted audience. 

Drive Brand Recognition

Does an ad that goes unclicked have any value? If you drive by a billboard and don’t call the business, did you still see it? Google Display campaigns drive brand recognition.

Customizable Placements

The advertiser controls their own brand appearance within the Google Display Network. There are a variety of ad formats to pick from to find the best that suit your brand.

Google Strategy Development

AlphaKOR Group has 5+ years of success in developing Google Ad strategies for the business of Windsor-Essex County and beyond. The team will optimize your display campaign.

Google Ad Development

AlphaKOR Group will utilize the fidelities of your brand design to create eye-catching and memorable Google Display ads. Brand imagery, product imagery, and brand values will be used for ads.

Graphic Design Team

AlphaKOR Group has a design team with 10+ years of graphic design experience. We will ensure your brand’s Google Display creative stands out from the competition.

Google Network for Advertisers

The Google Search Network is the flagship offering from Google and what most people think about when they think of the company. The Google Search Network is so large that the word “Google” has become the go-to verb for looking up information. Businesses have the opportunity to create advertisements that appear native to the organic search results below. This leads to an advertising platform that boasts high conversions through clicks on relevant impressions.

The Google Display Network is comprised of thousands of businesses that provide a dedicated space within their website to display graphics from Google Display advertisers. This creates endless targeting possibilities to spread brand awareness among communities that share common interests and activities. The Google Display Network gives advertisers an excellent opportunity to increase their impressions at a competitive cost.

Whenever a customer completes a Google search for a specific product they are shown a summary of available online products through the Google Shopping section. Google gives the opportunity to advertisers to run a smart shopping campaign. This campaign with showcase ads that are native to the Google Shopping section. A smart shopping campaign is perfect for advertisers looking to showcase specific consumer goods for sale and increase conversions.

YouTube is one of the largest video platforms in the world making it the perfect placement for your business’s video ad. If you are not aware, Google owns the YouTube platform and allows you to incorporate the platform into your campaign strategy. Since video is native to the platform, it creates the perfect landscape for longer view times and ad retention.

F.A.Q.

Does anyone actually click on online ads anymore? Is that a dated strategy?

Yes, but clicks aren’t the main focus of every Google Display campaign. Google Display is at its peak when the focus is on reaching the most users possible with your branding or value proposition.

What are the websites that make up the Google Display Network?

The Google Display Network is not just made up of websites. It is comprised of a variety of websites, applications, mobile games, Gmail accounts, and more! There are endless opportunities to reach your customer.

Are Google Display Ads just a fancy version of a pop-up advertisement?

No! Google Display advertisements appear native in their placements on the landing page they are given. They do not use trickery or SPAM techniques to improve click rates returned.

Will my Google Display ads be annoying to my customers?

No! There are two factors that allow for Google Display ads to be so effective. (1) Google will always aim to create ad placements that appear native and (2) your display campaign should be targeted to users with interest.

Related Services

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YouTube Video Ads

AlphaKOR Group will plan, create, and execute a paid video campaign to reach a set target demographic who consume content on the YouTube social platform.

you married couple searching on google for products
Google Search Ads

AlphaKOR Group will plan, create, and execute a paid search campaign to obtain top-of-page positioning on the product or service-related searches.

customer searching for products
Google Remarketing

AlphaKOR Group will plan, create, and execute a remarketing campaign to target users who visited your business’s website on an earlier date.

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