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Optimization

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Make The Most of Social Media

Social media can be an invaluable tool for businesses to communicate with their consumers, stakeholders, and employees… if it’s done right.

The first step to having an excellent social media presence is optimizing your accounts across all platforms with Most Unexceptional practices.

The Benefits

Improved Brand Recognition

Visitors looking for your business on social media will easily recognize your page if the brand design is congruent across all social media platforms.

Increased Engagement

Visitors are more likely to engage with your content if it resonates with them. A properly optimized social media page is done with the target market’s interests in mind.

Increased Conversion

Visitors are more like to convert additional actions from your social media page if it is easy to navigate and setup with user-friendly functionality.

Our Optimization

Page Optimization

AlphaKOR Group will implement various best practices across all of your social media pages to ensure they are optimized to that platform’s strengths and visitor intent.

Design & Template Creation

AlphaKOR Group will work in tandem to complete your branded design for social media and provide social media templates to ensure congruent design moving forward.

Sales Funnel Integration

AlphaKOR Group will implement user-friendly functionality to ensure that your sales funnel is an integral part of your social media presence and strategy.

Social Media Platform Specific Strategy

Facebook is the largest social media platform on the internet. The platform offers a variety of tools for businesses to take advantage of including advertising, dedicated business pages, call-to-actions, and much more. Successful businesses on Facebook are proficient with the various tools available to them and create unique value propositions for their visitors.

Instagram is one of the fastest-growing social media platforms for all age demographics on the internet. Similar to Facebook, Instagram offers a variety of tools for businesses to use including advertising, dedicated business pages, call-to-actions, and much more. Successful businesses on Instagram are proficient at creating visually appealing content and adopting the Instagram marketplace.

Twitter is the news-based social media platform on the internet. The platform offers a variety of tools for businesses to take advantage of including viral content, dedicated business pages, advertising, and much more. Successful businesses on Twitter are proficient at capitalizing on trending topics in a timely manner.

LinkedIn is considered the professional’s social media on the internet and is completely centered on one’s professional experience. The platform offers a variety of tools for businesses to take advantage of including employment-based targeting, dedicated business pages, call-to-actions, and much more. Successful businesses on LinkedIn are proficient at obtaining engagement from their staff and communicating directly with their intended audience. 

Other prominent social media platforms include SnapchatTikTokPinterest, and Reddit. Each of these social media platforms presents a unique opportunity for the right business to take advantage of and could be part of your social media strategy. The landscape of social media platforms is ever-growing and it is often the early adopters of new platforms who see the biggest return on their social media marketing efforts.

F.A.Q.

Should I Add More Social Platforms?

That depends. It is important to optimize the platform your business currently inhabits first before branching off into additional social media platforms. There is no point in having an additional social media page if it’s never used.

Do Visitors Really Care About Appearance?

Yes! We are all guilty of making assumptions based on first impressions. Are you okay with potential customers making negative assumptions about your business based on your social media appearance?

Should I Pay for My Followers?

Never! When you pay for “followers” do not pay for active users who will interact and convert with your business in a meaningful way. You are paying for inactive accounts or bots.

What If I Don't Have A Logo?

No worries! AlphaKOR Group has the capacity to develop a logo, brand guide, brand assets, and numerous other brand executions to help get your business off the ground on social media.

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