Targeted Ads On Social Media
Paid advertising through social media is an excellent means of singling out a specific target market with your business’s message.
Paid advertising can excel in both short-term and long-term marketing campaigns. Have you thought about how paid advertising can help your business?
Increased Market Reach
Paid advertising on social media will increase your business’s reach with the people that matter most: your consumer market. The consumer journey starts with awareness.
Paid advertising gives you the ability to highlight a specific product/service that provides the most value. Provide this showcase to the customer it is intended for.
Paid advertising produces attributable analytics to help you understand if the advertising on social media worked as intended and how the advertising can be improved.
Our Paid Advertising
Target Market Creation
AlphaKOR Group will work in tandem to create your ideal target market for paid advertising. This selection will include social media platform(s), demographic, interests, and more.
Ad Content Creation
AlphaKOR Group will develop optimized content for your paid advertising. Depending on the paid advertising intent this could include written, imagery, video, and more.
Results & Reporting
AlphaKOR Group will provide detailed reporting on the results returned from the paid advertising campaign. These reports will be utilized for future advertising efforts.
Social Media Platform Specific Strategy
Facebook is the largest social media platform on the internet. The platform offers a variety of tools for businesses to take advantage of including advertising, dedicated business pages, call-to-actions, and much more. Successful businesses on Facebook are proficient with the various tools available to them and create unique value propositions for their visitors.
Instagram is one of the fastest-growing social media platforms for all age demographics on the internet. Similar to Facebook, Instagram offers a variety of tools for businesses to use including advertising, dedicated business pages, call-to-actions, and much more. Successful businesses on Instagram are proficient at creating visually appealing content and adopting the Instagram marketplace.
Twitter is the news-based social media platform on the internet. The platform offers a variety of tools for businesses to take advantage of including viral content, dedicated business pages, advertising, and much more. Successful businesses on Twitter are proficient at capitalizing on trending topics in a timely manner.
LinkedIn is considered the professional’s social media on the internet and is completely centered on one’s professional experience. The platform offers a variety of tools for businesses to take advantage of including employment-based targeting, dedicated business pages, call-to-actions, and much more. Successful businesses on LinkedIn are proficient at obtaining engagement from their staff and communicating directly with their intended audience.
Other prominent social media platforms include Snapchat, TikTok, Pinterest, and Reddit. Each of these social media platforms presents a unique opportunity for the right business to take advantage of and could be part of your social media strategy. The landscape of social media platforms is ever-growing and it is often the early adopters of new platforms who see the biggest return on their social media marketing efforts.
Which Platform Should I Advertise On?
There is not an all-in-one answer for which social media platform (Facebook, Instagram, LinkedIn, etc.) is best for your business’s ads. That decision is based on where you currently exist, your goals, your target market, and more!
Does Anyone Click on Social Media Ads?
It is true that our digital devices are saturated with ads and as a user, you may feel like you never click on them. However, the key here is targeting. The digital advertisement needs to speak the correct message to be “click-worthy.”
What Is My Paid Advertising Budget?
Your optimized budget should be determined from a culmination of numerous factors. This includes but is not limited to your audience, goals, platform, and quality of content.
How is Social Media Advertising Different from Traditional Advertising?
Attribution. With advertising campaigns on social media, AlphaKOR Group has the ability to provide the exact attributable results. With traditional advertising (print, out-of-home, etc.) you are subject to predictive measures.
Work alongside AlphaKOR Group to create numerous integrated paid advertising campaigns on numerous social media platforms to obtain long-term goals.
Work alongside AlphaKOR Group to create impactful evergreen social media content. Remember… content development is king and queen in the world of social media!