Paid Goal-Based Campaigns
Leads, Funnels, & Conversions
Social advertising is an excellent means of achieving your set business goals when you launch goal-based campaigns optimized to the platform’s strengths.
Did you know that advertising campaigns should be set up and ran differently based on the goals you have? AlphaKOR offers paid goal-based campaigns for businesses with set targets.
S.M.A.R.T. GOAL DEVELOPMENT
The initiation of a goal-based advertising campaign forces you to create S.M.A.R.T. (Specific Measurable Attainable Relevant and Time-based) goals for your business.
Goal-based advertising is the best method of obtaining conversion based results in a short and/or long period of time. The campaign is focused on generating the result you want.
Goal-based advertising produces attributable analytics to help you understand if the advertising on social media worked as intended and how the advertising can be improved.
Our Targeted Campaigns
Target Market Creation
AlphaKOR Group will work in tandem to create your ideal target market for paid advertising. This selection will include social media platform(s), demographic, interests, and more.
Targeted Content Development
AlphaKOR Group will develop optimized content for your goal-based advertising. Depending on the goal of your business, this could include written, imagery, video, and more
Results & Reporting
AlphaKOR Group will provide detailed reporting on the results returned from the goal-based advertising campaign. These reports will be utilized for future advertising efforts.
Social Media Platform Specific Strategy
Facebook is the largest social media platform on the internet. The platform offers a variety of tools for businesses to take advantage of including advertising, dedicated business pages, call-to-actions, and much more. Successful businesses on Facebook are proficient with the various tools available to them and create unique value propositions for their visitors.
Instagram is one of the fastest-growing social media platforms for all age demographics on the internet. Similar to Facebook, Instagram offers a variety of tools for businesses to use including advertising, dedicated business pages, call-to-actions, and much more. Successful businesses on Instagram are proficient at creating visually appealing content and adopting the Instagram marketplace.
Twitter is the news-based social media platform on the internet. The platform offers a variety of tools for businesses to take advantage of including viral content, dedicated business pages, advertising, and much more. Successful businesses on Twitter are proficient at capitalizing on trending topics in a timely manner.
LinkedIn is considered the professional’s social media on the internet and is completely centered on one’s professional experience. The platform offers a variety of tools for businesses to take advantage of including employment-based targeting, dedicated business pages, call-to-actions, and much more. Successful businesses on LinkedIn are proficient at obtaining engagement from their staff and communicating directly with their intended audience.
Other prominent social media platforms include Snapchat, TikTok, Pinterest, and Reddit. Each of these social media platforms presents a unique opportunity for the right business to take advantage of and could be part of your social media strategy. The landscape of social media platforms is ever-growing and it is often the early adopters of new platforms who see the biggest return on their social media marketing efforts.
How long does it take to achieve my goal?
The time it takes to reach your goal will be dependent on the goal you intend to achieve. The AlphaKOR Marketing Team will provide predicted timelines based on what your tangible goal is and the steps it will take to obtain.
What is my Paid Advertising Budget?
Your optimized budget should be determined from a culmination of numerous factors. This includes but is not limited to your audience, goals, platform, and quality of content.
Does my Conversion Have to be online?
No! Some examples of offline conversions that our clients can target include in-store sales & visits, phone calls, and event attendance. Paid online campaigns are one step within your customer’s entire journey.
Which Platform Will Achieve My Goals?
There is not an all-in-one answer for which social media platform (Facebook, Instagram, LinkedIn, etc.) is best for your tangible goals. That decision is based on where you currently exist, your target market, ad features and more!
AlphaKOR Group will create, optimize, and complete integrated paid advertising campaigns on the social media platform that best suits your advertising goals.
LinkedIn Lead Building
AlphaKOR Group will utilize LinkedIn as a platform to highlight, engage, and convert potential customers to increase your business’s customer base.