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Social Strategy

alphakor marketer developing social media strategy

Social Media With A Purpose

Social media is an excellent communication tool to keep your clients, customers, staff, and stakeholders in the know with all aspects of your business. 

Did you know that having a poor social media presence can have a more detrimental impact than having none at all? It is vital that your business has a strategy behind your social media actions.

The Benefits

Improved Visitor Experience

Provide visitors of your social media platform(s) with clear and concise messaging, visuals, and points of action. Your social media platforms should not inhibit potential valuable actions.

Improved Brand Representation

A cohesive brand design across all of your social media platforms improves your brand recognition. This is an important intangible asset to your visitor’s perceived value of your brand.

Negative Social Mitigation

Part of the AlphaKOR social strategy development includes protocols for handling negative interactions with your brand on social media. This limits the impact of a negative interaction.

Our Social Strategy

Proven Social Track Record

AlphaKOR Group has 5+ years of success in developing social media strategies for the businesses of Windsor Essex County and beyond. The team has experience across all industries.

Platform Specific Strategy

AlphaKOR Group will develop all strategic executions with the strengths of each social media platform in mind. This allows for the business to deploy an optimized marketing effort across all variations of their social presence.

Short & Long Term Social Media

AlphaKOR Group understands the importance of having consideration for both short and long term goals on social media. This ensures success for many years to come!

Social Media Platform Specific Strategy

Facebook is the largest social media platform on the internet. The platform offers a variety of tools for businesses to take advantage of including advertising, dedicated business pages, call-to-actions, and much more. Successful businesses on Facebook are proficient with the various tools available to them and create unique value propositions for their visitors.

Instagram is one of the fastest-growing social media platforms for all age demographics on the internet. Similar to Facebook, Instagram offers a variety of tools for businesses to use including advertising, dedicated business pages, call-to-actions, and much more. Successful businesses on Instagram are proficient at creating visually appealing content and adopting the Instagram marketplace.

Twitter is the news-based social media platform on the internet. The platform offers a variety of tools for businesses to take advantage of including viral content, dedicated business pages, advertising, and much more. Successful businesses on Twitter are proficient at capitalizing on trending topics in a timely manner.

LinkedIn is considered the professional’s social media on the internet and is completely centered on one’s professional experience. The platform offers a variety of tools for businesses to take advantage of including employment-based targeting, dedicated business pages, call-to-actions, and much more. Successful businesses on LinkedIn are proficient at obtaining engagement from their staff and communicating directly with their intended audience. 

Other prominent social media platforms include SnapchatTikTokPinterest, and Reddit. Each of these social media platforms presents a unique opportunity for the right business to take advantage of and could be part of your social media strategy. The landscape of social media platforms is ever-growing and it is often the early adopters of new platforms who see the biggest return on their social media marketing efforts.

F.A.Q.

Does My Business Need Social Media?

It is important to always remember that your customers could be searching for your business on social media. If your business is not present, your competitors might be. Are you okay with that?

Why Don't I Get As Much Engagement?

Remember that engagement is not everything! It is more important to obtain the measurable business goals you set out for yourself on the social media platform. Would you rather likes or leads?

Should My Business Be On Every Platform?

No! The platforms that you select to inhabit with your business should be based on your content ability, industry, and time availability. If you cannot keep up with the demand of a social media platform, don’t do it!

Can Social Media Be Profitable?

Yes, it absolutely can be! If you run your social media platforms to your business’s strengths then you will see the measurable benefits.

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Work alongside AlphaKOR Group to create impactful evergreen social media content. Remember… content development is king and queen in the world of social media!

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Work alongside AlphaKOR Group to develop the brand of your dream with visual and written content optimized for the platform(s) your brand utilizes.

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